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Ascott opens new 172-key property in Saudi Arabia

14-01-2020

The Ascott Limited is strengthening its Saudi Arabia portfolio with the opening of its eagerly anticipated Ascott Corniche Al Khobar property, marking its sixth operational residence in the kingdom.

The 172-unit property is centrally located on Prince Turki Street and is easily accessible by footpath to the Corniche, while the surrounding neighbourhood offers visitors a range of leisure options including shopping malls and restaurants. Guests will also benefit from easy transport links to and from the residence; the city’s main business boulevard, King Fahd Road, is in proximity and Al Khobar-Bahrain causeway is a 10-minute drive away. 

“Ascott Corniche Al Khobar is destined to appeal to a broad spectrum of short and long-term guests alike, who seek the comfort and privacy of an apartment with the added sophistication of international-standard hotel services,” said Vincent Miccolis, regional general manager for Middle East, Africa, Turkey and India. “As we expand our Saudi Arabia property portfolio, we are setting new benchmarks for quality and contemporary accommodation in key destinations across the kingdom.”

Ascott Corniche Al Khobar offers elegantly furnished studio premier, one-bedroom executive, one-bedroom premier and two-bedroom premier apartments alongside luxury three-bedroom penthouses. Additional facilities include a fully-equipped business and events centre, a dining area, lounge, fitness centre, swimming pool, children’s playroom, guest lounge and prayer room.

Abdulaziz Al Mousa, Riyad REIT fund manager commented: “We are happy to announce the opening of Ascott Corniche Al Khobar – one of the key serviced apartment products in the Eastern Region. The asset is the first property to be developed by a Saudi REIT and was built on professional standards, ultimately raising the bar for hospitality product offerings in Saudi Arabia.

As part of the overall vision set by Riyad REIT, Ascott Corniche Al Khobar will house Al Mandaloun restaurant and lounge in two key outlets within the asset - capitalising on Prince Turkey road and the spectacular views of the city and Khobar Corniche. Al Mandaloun restaurant and lounge is currently in the design stage and it is set to be completed by Q3 2020. The combination of one of the largest luxury serviced apartment operators, an iconic property, and dining options incorporating new lifestyle trends, achieves our objective of positioning a high-lifestyle destination in Al Corniche area of Al Khobar.

Ascott Corniche Al Khobar is expected to benefit from its prime location in addition to its close proximity to the Dr. Suleiman Al Habib hospital that was recently opened.  Riyad REIT has been a proponent to the kingdom’s tourism drive and expanded business potential, while being one of the only REITs with a strong focus on hospitality. 

The ambitious plans of the government to transform the leisure, entertainment, and business environment has already taken a foothold in the country. An increase in inbound travel, a boost in domestic tourism, and significant growth in events this past year has clearly shown the untapped potential of the country. The opening of Ascott Corniche Al Khobar will deliver an unprecedented level of service and accommodation in Khobar given the hotel’s diversified amenities and location.

Al Khobar is one of the main cities in Saudi Arabia’s oil-rich Eastern Province, home to the world’s largest company – Saudi Aramco, as well as a popular holiday destination for locals and international visitors. The property will cater to business travellers, as well as visitors who want to explore the city at leisure from a central location.

Ascott is poised to become one of the largest international lodging operators in the region, with plans to add a further 779 keys across five other Saudi Arabia properties by the end of 2020 and is on track to double its portfolio in the Middle East to 5,000 units in the next 12 months.

Expanding its footprint in the Middle East, Africa and Turkey, the group currently has 25 properties in 11 cities, under management and franchise agreements. This comprises pipelined projects set to open in 2020, including Citadines Al Ghubrah Muscat, Ascott Villas Riyadh, Somerset City Centre Atyrau, Kazakhstan, Citadines Maslak Istanbul as well as Citadines Culture Village in Dubai, UAE. - TradeArabia News Service
 




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