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ADMM, UK group join hands for e-sports racing championship


Abu Dhabi Motorsports Management (ADMM) said it has signed a five-year partnership with leading British e-sports company Gfinity to organise a new virtual motorsport (e-sports) racing championship (ERC).

The tournament will bring together the extensive experiences of the two partners in organising world-class experiences, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, it added.

CEO Al Tareq Al Ameri said, "ADMM has a strategic focus to develop and invest in premium racing ventures and virtual racing is an important pillar in this vision. The ERC will welcome the very best teams and drivers from around the world to compete on a global stage at the highest level."

"Gfinity is the right partner for this championship with a shared passion and vision and has proven experience of executing world class esports programmes," he noted.

Gfinity CEO John Clarke pointed out that motorsports was a key pillar of the British firm's strategy and it was excited to be entering into a long-term partnership with Abu Dhabi Motorsports Management.

"We have a shared passion for the Esports Racing Championship and a desire to build a product that will sit alongside the biggest brands in motorsport," he noted.

Gfinity will use its proprietary technology, Race Control, for in-race adjudication and data feeds to deliver new levels of insight to fans about driver and car performance, stated Clarke.

The company will provide services to the ERC, including production and tournament operations while both groups will be jointly responsible for commercialising the ERC, he added.-TradeArabia News Service

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