Real Estate

Plot 3 will host 350 residential units, a hotel, retail units and office space.

Plot 3 will host 350 residential units, a hotel, retail units and office space.

Ithra Dubai launches key plot of Deira project

October 2020

Ithra Dubai has announced the launch of Plot 3 of Phase One of the Deira Enrichment Project (DEP) known as Sherina Plaza.

Plot 3 is the first instalment to be launched within the massive DEP mixed-use development meant to rejuvenate and revitalise Dubai’s heart of commerce and the oldest community. It will host 350 residential units featuring one-, two- and three-bedroom units, ranging from 861 to 2,045 sq ft; a four-star hotel with 290 rooms operated by Wyndham Hotels and Resorts; 45 restaurants and retail units; and 721,182 sq ft of office space.

Chief Development Officer Raad Jarrah says, “DEP broke ground in 2017 and is today launching the first of its mixed-used plots. The development will ease navigation in and around Deira thanks to multi-storey car parks and an integrated transportation hub under construction in Plot 4.” 

Phase One includes 50 mixed-use buildings, 2,200 residential units, 416 commercial units, 843 retail units, restaurants and cafes, as well as eight hotels with more than 1,450 rooms and serviced apartments, multiple leisure facilities, a park overlooking the waterfront, green landscapes and multi-storey parking space.

“Ithra Dubai will next be launching Plots 1, 2, 11 and 13, consisting of mixed-use facilities and boasting of lush green areas and ample parking spaces. “Plots 11 and 13 are dedicated to the Gold Souk Extension,’’ he adds.  




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