Architecture & Design

Expo Pavilion concept ... removing barriers to interaction allows spaces to flow and movement to be fluid and relaxed.

Expo Pavilion concept ... removing barriers to interaction allows spaces to flow and movement to be fluid and relaxed.

Out of bounds

June 2020

International award-winning practice of architects 10 Design has recently unveiled a general concept idea of an expo pavilion for the Expo Dubai that removes barriers to the outside world and gives the facility its very own cloud that signifies the future.

The pavilion, which does not have walls, has been envisaged to cover a site area of 7,070 sq m with a gross floor area of 4,922 sq m.

10 Design says it has developed its concept for the pavilion to respond to the idea of communicating, openness, hospitality, and change.  By imagining, creating, communicating, and sharing within the pavilion’s activity spaces on the ground, a bright and open future is revealed in the clouds above, says a senior official for the company.

Design Partner Paul Rodgers comments: “10 Design’s vision was to create a memorable pavilion that celebrates the country today, and shares the hopes, achievements, and creativity of the future.  By removing the pavilion walls, we are removing barriers to interaction, allowing spaces to flow and movement to be fluid and relaxed.”

The landscape reflects its topography and geology and contains a discovery hall with spaces for innovation, creation, and contemplation.

The landscape reflects its topography and geology and contains a discovery hall with spaces for innovation, creation, and contemplation.

The pavilion is organised to allow visitors to connect with the people and the chronology of the country by discovering its rich history and culture, experiencing its hospitality and landscape, and contributing toward its future.

The formal proposition is inspired by nature and delivers a journey without walls where visitors are welcomed in to experience the country through an undulating landscape. The landscape reflects its topography and geology and contains a discovery hall with spaces for innovation, creation, and contemplation.

The landscape contains activities for children and refreshment and relaxation areas, and is organised around a ‘Hakawati’ zone, reflecting the ancient tradition of storytelling, emphasising conversation and connection, and is shaded by a dream cloud symbolising the future, according to Rodgers. The landscape gently rises to meet the future cloud, leading visitors upwards and creating a fluid link between the present and the future. 

The future cloud would contain four areas themed around the senses: sight, scent, sound, and touch.  Content from around the pavilion would be broadcast and displayed for visitors to experience.

10 Design is an international award-winning practice of architects and creative talents with studios in Hong Kong, Shanghai (China), Edinburgh (Scotland), Dubai (UAE), Miami (US), and London (UK). It aspires to create innovative design solutions for multicultural projects, with economic and social integrity.

The practice works at diverse scales, from the design of individual buildings to the planning of cities. It has expertise in the planning and design of projects in hospitality, residential, cultural, retail, commercial, education, aviation, and railway sectors. 

“Our work focuses on context, both physical and social and the connections between new and existing urban fabric. We strive to provide opportunities to create living environments with positive impact far beyond site boundaries,” Rodgers says.

Since its inception in 2010, 10 Design has won over 70 international awards and major design competitions and has been ranked in the World Architecture Top 100 Architects since 2012.

It employs over 200 creatives from more than 30 nationalities, speaking over 40 languages and dialects.  “This important cultural advantage brings diversity and creativity to 10 Design’s work in around 60 cities across Asia, the Middle East, Europe and Americas,” he concludes.  




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