UAE Focus

The D14 RK270 4x4 units.

The D14 RK270 4x4 units.

Renault to supply trucks to West Coast Group

January 2020

West Coast Group, one of the UAE’s leading suppliers of waste and facilities management services, has confirmed an order for 24 all-wheel drive (AWD) trucks from Renault Trucks.

The deal, which is the French truck maker’s biggest ever order of AWD trucks in the UAE, is for 22 units of the D14 RK270 4x4 model and two Kerax 440 P6x6 trucks.

The usable chassis length of the trucks is one of the longest available on the market at over 6 m, and the trucks’ turning circle provides optimum manoeuvrability in narrow spaces. Compared to competitor brands, Renault Trucks said it offers class-leading engine performance with higher torque at lower RPM which results in frugal fuel consumption and a longer engine life.

Mohamed Zeftawi, general manager of Al Masaood Commercial Vehicles & Equipment, said: “Al Masaood has been an icon of the UAE automotive market for over four decades. Being the sole distributor for Renault Trucks in Abu Dhabi has helped us to deliver excellence in service and our major clients now range from government departments and civil defence through to industrial and commercial organisations.

“This new deal with West Coast Group represents an important vote of confidence in both the quality of the vehicles produced by Renault Trucks and the strong reputation of Al Masaood for delivering the highest standards of service. It is a result of our decades of experience in the UAE’s automotive sales and after-sales market that we are able to provide our customers with the highest professional standards of service.

Dany Rmeily, CEO of West Coast Group, said: “Trucks are in the frontline of our business, so the success of our services significantly relies on the vehicles we use in the field. Having Renault Trucks in our fleet provides the guarantee of quality and reliability that is essential for us. We took delivery of both models in the standard specification which is perfectly suited to the various applications, such as tipper and tipper with crane.”

Commercial director of Renault Trucks Middle East, Guillaume Zimmermann, said: “This new deal with West Coast re-emphasises the confidence that the country’s leading fleet management companies have in Renault Trucks’ vehicle line-up. We have extended experience in the waste management industry and our products are perfectly suited to the needs of our partners, and, we have the ability to customise our vehicle to ensure they get the most out of our trucks.”

Across the Middle East, Renault Trucks supplies transport professionals with a wide range of services and vehicles, ranging from 2.8 to 120 tonnes, that are adapted to local and regional distribution, construction and long-distance activities.  

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