Paints & Coatings

Asian Paints Berger’s management team at the launch event.

Asian Paints Berger’s management team at the launch event.

Asian Paints Berger launches new emulsion

January 2020

Asian Paints Berger, one of the fastest growing companies in the Gulf region, has  introduced ‘Royale Smart Clean’ emulsion paint in Bahrain at a launch event which was attended by its network of dealers across the kingdom.

The premium interior emulsion, designed specifically for easy stain removal, has been positioned as ‘a helping hand’ to moms who, the company believes, are fast emerging as the key decision makers in the GCC families and hence the right audience to connect.

“As one of the largest coating companies in the world, we are constantly studying the market and identifying what products will strike a chord with the consumers,” remarks Amit Bose, the general manager of Asian Paints Berger Bahrain.

Asian Paints launched its Royale Smart Clean emulsion paint in Bahrain.

Asian Paints launched its Royale Smart Clean emulsion paint in Bahrain.

“Smart Clean is one such product that has a beautiful finish which can be maintained with minimum effort. It is a tribute to super moms who work round the clock to provide the best to their family,” he states.

The product is recommended for areas that are most prone to stains such as kids’ rooms, living and dining rooms, kitchens and corridors. 

“When budding Picassos decide to use the walls of the house as their canvas, or simply – by design or intention – leave their handprints and other handiwork on the walls, it can be very trying for a mom who is already juggling a million other things. Now, Asian Paints Berger gives an opportunity for moms to stand back and admire the handiwork before wiping it clean – in just a swipe!” quips the company officials, while giving a demo at the event.

According to Jayashankar Nair, manager sales and marketing, Royale Smart Clean has been created with Lumino Tech that imparts walls with the brightest colours, total opacity and a smooth silk finish.

The paint does not allow water to penetrate or spot; instead the water ‘beads’ on the surface.

“The environment-friendly paint also has an exceptional ability to ‘stretch’ so that hairline fractures remain covered. Smart Clean is also highly washable, keeping the painted walls pristine for a longer duration and reducing the number of repaints,” explains Nair.

“Most people are house-proud, but the responsibility to maintain that often falls on the woman of the house who may be working or balancing multitude chores. One of the common issues across most homes is to keep the walls clean, especially if there are children or pets,” he points out.

“Scrawling on the walls, dirt and foot prints, ink stains and food stains are the typical culprits. Royale Smart Clean has been conceived as a tribute to the multi-tasking Super Mom as well as the children, so as not to hinder their creativity,” adds Nair.

To mark the launch, the company is providing demo kits in all Asian Paints décor lounges for customers to try out the new paint. Each kit will have two sample boards painted with Royale Smart Clean and a mini selection of crayons, pencils, ink and ketchup that can be used to scribble and mess up the board.

“The kit also includes a sponge and common household cleaning agent to demonstrate how easy it is to wipe the entire mess with just a swipe. Smart Clean has over 1,650 shades to choose from and is available in three packs of 1 litre, 3.6 litres and 18 litres,” says Nair.

Over the years, the company has consistently innovated its product and service offerings by introducing definitive products such as Royale, Weathercoat, Royale Play, Tuff and Select gaining mindshare amongst all its stakeholders, he adds.  




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