Manufacturers & Procurement

The new distribution centre will hold a wide selection of Genie boom and scissor lifts.

The new distribution centre will hold a wide selection of Genie boom and scissor lifts.

Terex opens regional distribution centre

December 2019

Terex Corporation, a global manufacturer of lifting and material processing products and services, has opened its first distribution centre for the region in Dubai, UAE, mainly dedicated to its renowned brand Genie and its aerial access equipment.

Located in the Jebel Ali Free Zone on the premises of third-party logistics providers Wallenius Wilhelmsen Solutions (WWS), the new distribution facility will hold a broad selection of Genie boom lifts and scissor lifts to be able to provide quick response to customers’ critical business requirements, says Terex.

Like any other Terex AWP (aerial work platform) facility around the world, this new Genie distribution centre will also handle pre-delivery inspections (PDI) and the fitting of certain options, thus supporting the needs of customers in the Middle East.

Terex’s distribution centre in Dubai ... mainly dedicated to its Genie brand.

Terex’s distribution centre in Dubai ... mainly dedicated to its Genie brand.

Sharbel Kordahi, the managing director, Terex Equipment Middle East (Teme), and Genie sales director for Middle East, South Africa, Russia and CIS, Terex AWP, says: “This distribution centre is geared to the specific needs of customers in the Middle East, and as such, the main focus will be on considerably speeding up the delivery of critical and one-shot orders.”

“The market is evolving, and our customers have been finding that they are increasingly challenged by orders for projects that demand delivery at short notice,” he states.

“Addressing the need to ensure fast deliveries to better support our customers’ urgent requests, this new facility will help respond more quickly, getting them the equipment they need, when they need it. Customers can also rest assured that this will not change their existing order process,” Kordahi remarks. “At the same time, our distributors will continue to maintain their own stocks of Genie equipment on their own premises to ensure the best response possible to all customers throughout the region.”

Kordahi says Teme chose WWS as the logistics and solutions provider for this new distribution centre because the company proved particularly well-suited to the group’s specific requirements.

“In addition to their extensive experience in the industry, as well as the space required to stock a sufficiently large number of Genie units, they are also ideally located for inbound and outbound freight to the UAE, Saudi Arabia, Oman and other countries in the region,” he explains. “We are confident that can we count on WWS to help deliver the results that our customers’ business success relies on.”

Besides Genie, some of Terex Corporation’s major brands include Terex and Powerscreen. Terex solutions serve a broad range of industries, including construction, infrastructure, manufacturing, shipping, transportation, refining, energy, utilities, quarrying and mining.




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