Manufacturers & Procurement

Delegates at the Pithampur plant.

Delegates at the Pithampur plant.

Case showcases prowess of India plant

October 2019

Case Construction Equipment – a brand of CNH Industrial –hosted a “Made in CNH Industrial India” event for key stakeholders from the Middle East, Africa and China to demonstrate the manufacturing capabilities and world-class standards of its plant in Pithampur, India.

The event saw close to 60 delegates visit the facility for a tour and seminar.

The Case Pithampur plant is a bronze-certified World Class Manufacturing (WCM) site. WCM is a pillar-structured system based on continuous improvement, designed to eliminate waste and loss from the production process by identifying objectives such as zero injuries, zero defects, zero breakdowns and zero waste. To certify improvements, a system of periodic third-party audits evaluates all of the WCM pillars, forming an overall score for each plant, according to CNH Industrial.

“India is a manufacturing hub and a strategically important market in CNH Industrial’s global growth plan. The ‘Made in CNH Industrial India’ initiative is a reflection of our excellence. The state-of-the-art facility in Pithampur is amongst the best in the country and the adoption of global manufacturing standards has further increased the plant’s role in our overall Construction Equipment business plan,” said Neil Woodfin, vice president – construction and head of Global Alliance.

CNH Industrial has a significant presence in India with three manufacturing plants: Pithampur, catering to construction equipment needs; and Greater Noida and Pune, both catering to the requirements of agricultural equipment.

The Pithampur manufacturing plant is the fastest growing bronze-level WCM certified plant. A full range of construction equipment is built there, supported by research and development. Backhoe loaders and vibratory compactors manufactured there are also exported to global markets.

During CNH Industrial’s Capital Markets Day held in New York in early September, the company’s leadership team discussed its five-year business plan, including its construction strategy. As per the plan, the construction segment will focus on growth by excelling at the fundamentals, which include leveraging synergies with the agriculture segment, focusing on the core processes of a strong manufacturing network, superior product quality and reliable aftermarket and digital solutions.

The company will continue to strengthen the strong core product offerings of compact equipment and, at the same time, further expand within the sub-segments of construction, infrastructure, rental business and industrial applications.

Over the next five years, the company intends to develop various products that reflect the global strategy with an investment of approximately $13 billion, a portion of which has been allocated to India.

A global leader in construction equipment since 1842, Case has been present in India since 1989 and has consistently remained a market leader in the vibratory compactor segment and a leading player in the backhoe loader segment since its inception. The brand has been bestowed with multiple awards and recognition such as ‘Best Construction Company in Road Construction’, ‘Best Compaction Equipment’ in India six times in a row and many more.  

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