UAE Focus

Floors and Decks opens new concept showroom

September 2014

FLOORS and Decks (FND), a UAE-based flooring specialist, has opened a new concept showroom in Dubai. 

The outlet showcases a wide range of products for indoor application such as wooden design tiles, patterned flooring, random floors, customised design floors, and a combination of wood, stone and metal. It also offers floors for outdoor applications in real wood and WPC, a wood and plastic composite.

Apart from supply and installation of timber and WPC flooring, FND also carries out refurbishment of timber flooring and its maintenance.

FND has recently bagged a Dh1-million ($272,000) project involving the supply and installation of wood design tiles for two restaurants at the Four Seasons Jumeirah. This collection from the Italian brand called Parchettificio Toscano is based on Tuscan talent and traditional craftsmanship, creating a product of outstanding artistic and technological quality. Work on this project will start by next month and will be completed in two months, said A Vakil, CEO of Floors and Decks.

Some of the other recent projects executed by the company include the Beach Project at Jumeirah Beach Residence (JBR) in Dubai Marina, where it supplied WPC decking. Work on the project, valued at Dh5 million ($1.36 million), started in the fourth quarter of 2013 and was completed in May this year.

Commenting on its performance, he said: “Growth for us has been steady. Business has been stable during the past years and we have not only registered stable growth, given the buoyancy in the UAE economy and foreign investments flowing in, but have also expanded manifold throughout these years. Since our inception, we have grown from one showroom to two. Our second showroom is a first of its kind in the region.

“This year, we are planning to introduce many new products including timber flooring in modern designs and trendy colours for outdoor applications.”

Commenting on the company’s plans for the future, he said: “We have the vision of becoming the market leaders and this can only be achieved by offering new and innovative designs, products that are sustainable and the best services. We have plans to participate in leading exhibitions in the UAE and other parts of the Mena (Middle East and North Africa) region. We will also participate in seminars so that we can directly interact with customers and understand the market trends and requirements.”

FND has lately introduced two new products for wall covering and modern design furniture for outdoors and indoors. The wall cover is a brand called Gemss, incorporating European technology, designed with wood lovers in mind. Meant for unique wall and surface decors, it is composed of natural solid woods in different species and comes in different colours. 

“The product is made of different species of woods and is meant for those who love unique collections of woods as each piece is handcrafted. Each one is unique in terms of colour, warmth and wood fragrance,” said Vakil. “This product showcases an imaginative use of wood in the spaces that you design.”

Gemss can be used on unconventional surfaces of any size and shapes to enhance the richness of the indoor and limited outdoor spaces.

The other new product is from Lamalva of Spain, which designs and manufactures innovative and modern furniture. This furniture has cable-free LED (light-emitting diodes) lights, is produced in trendy colours and features artistic finishes, said Vakil.

“FND’s thought process is different from the others in the field. We have introduced a new range of products that are unique to ensure that when customers visit FND they will see everything that they require to furnish their dream house. We offer our customers a complete bespoke package, which can be put together to suit a variety of budgets and as per their desire and needs,” he added.

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